Direct Mail Marketing for Realtors
Christine Serwinski
Realtor
“I like the simplicity of updating my database, the timely feedback for address changes from the post office via InfoCard Marketing and the consistent delivery of content to my sphere.”
– Christine Serwinski
  • List management
  • Tracking
  • Postal deliverability
  • Targeted mailing list
  • QR code
  • Project management
  • Great team

Background

Christine Serwinski has been a real estate agent with Baird & Warner for over 6 years. While she works hard to help all of her clients, Christine has found a special calling in helping clients who are going through major life transitions.


Challenge

How does Christine keep a relationship with her clients once a deal is complete in a thoughtful, non-intrusive way?


Turn-Key Solution 

The InfoCard™ Marketing program sends 5 x 11”, UV-coated mailers to Christine’s clients on a monthly basis. The InfoCards™ contain useful information the recipient will reference for months, and they have Christine’s branding on both sides. Every time the card is referenced her brand is also seen. The beautiful, relevant content shows Christine’s clients she is still thinking of them even after concluding business with them. True story, she once found the Stretching & Meditation InfoCard™ in her client’s workout room when she was staging it for a sale!


“I like the simplicity of updating my database, the timely feedback for address changes from the post office via InfoCard Marketing and the consistent delivery of content to my sphere.”


Outstanding Results

Christine markets herself in a number of ways, including property postcards and social media posts. However, no other method produces the amount of feedback that she receives from the InfoCards™. Her clients routinely contact her to say they love the content on the cards. Here is what Christine has to say about InfoCards™:


"I get more feedback from these cards than anything I've ever done. I feel like I'm giving something of value to my clients on a continuous basis.  It's going to make them remember me at some point in time when they need a realtor."


InfoCards™ Marketing will keep you top-of-mind with your clients, and they are likely to be the only marketing you use that will have your target audience thanking you for sending it.