CRM - Your Business Foundation

Direct Mail Marketing for Realtors
Customer Relationship Management (CRM) is the way in which you manage the names and relationships you have in your business. When you start out in business, this likely consists of friends, family, acquaintances, and classmates. Over time your sphere of influence will grow to include past and current clients as well as areas you start to actively farm new leads. The majority of your marketing activities will be directed at the members of your CRM, and how well you organize and manage it will determine the rate of return you see on your advertising dollars.