It is hard to believe that one year has passed since Meghan and I purchased InfoCard Marketing from Marvin Matises. On one hand, it feels like just yesterday we received the news that the final wire had gone through and we were now the owners of our own company. On the other hand, it feels like we have learned a decade’s worth of knowledge over the last year as we became acquainted with all of the operations and systems that we now own.
Customer Relationship Management (CRM) is the way in which you manage the names and relationships you have in your business. When you start out in business, this likely consists of friends, family, acquaintances, and classmates. Over time your sphere of influence will grow to include past and current clients as well as areas you start to actively farm new leads. The majority of your marketing activities will be directed at the members of your CRM, and how well you organize and manage it will determine the rate of return you see on your advertising dollars.